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In the 1960s and 1970s, Certs was heavily advertised on American television with a famous campaign featuring two attractive young people earnestly arguing over the proper classification of the mints.

The one participant would assert, "It’s a breath mint!" The other would assay a rebuttal by stating, "It’s a candy mint!" This taxonomic dilemma would finally be resolved by the unseen announcer, who would achieve synthesis by explaining that Certs was "Two, two, two mints in one!"

Saturday Night Live lampooned the ads with a fictitious product called "Shimmer", with Gilda Radner's argument "It's a floor wax!" vs. Dan Aykroyd's "It's a dessert topping, you cow!" being resolved by announcer Chevy Chase's declaration that "New Shimmer's a floor wax and a dessert topping!". Indeed, the phrase "Two, two, two [insert almost any word or short phrase here in one" remained an American idiomatic expression into the 21st century.

#TVDAYS #IraGallen #Certs #Twomintsinone

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