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Good stories start with good scripts. But they don’t end there. A script is just a beginning. In a visual medium the finished product has to be… well… visual. So how do you turn a good script into good visuals and what filmmaking techniques should you use?

There is actually a one word answer to that question. Contrast.

CONTRAST is to VISUALS…. what CONFLICT is to a SCRIPT.

Contrast is the gas pedal and the brakes. If you know when to accelerate and when to slow down, you can drive your story anywhere...and your audience will enjoy the ride.

There’s contrast in tone… In art direction… In blocking… In camera movement… in color...pretty much in every part of a video.

So we thought we would cover one of the best ads of 2018, Spike Jonze’s “Homepod” commercial, and see how he uses visual contrast to promote his visual storytelling.

Stay tuned for other entries into the series.

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