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Peter Pan is an American brand of peanut butter that is produced by Post Consumer Brands, part of Post Holdings and is named after the J. M. Barrie character. The product was introduced by Swift & Company (originally through their "Derby Foods" subsidiary) in 1920 under the name "E. K. Pond" and renamed in 1928.

Past spokesmen for Peter Pan have included actor Sterling Holloway,[3] actor Mark Linn-Baker,[4] comedian Alan Sues,[5] and game show host Art James.[6]

In late August 2007, it was announced that Disney's version of the Peter Pan character would become the mascot for Peter Pan Peanut Butter, alongside many other characters from Disney's 1953 animated film version to appear in their new advertising campaign, possibly in 2009. This would not be the first time: in the mid-1950s, when Peter Pan cosponsored ABC's Disneyland TV series, Tinker Bell often appeared in their ads during the program.

In earlier versions of the product, Peter Pan was clearly pictured as a woman in a Peter Pan costume, rather than as a boy. This would have fit very nicely into the then-usual tradition of having the character played by an actress in J. M. Barrie's play or the musical made from it, were it not for the fact that the model used for the peanut butter label appeared very feminine, with long hair and a green skirt, unlike the actresses who had played Peter onstage. All of them had had their hair cropped short for the role and wore green pants rather than a long green skirt.

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