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Last year…I did one of the scariest things I’ve ever done.

I pitched a crazy idea to the head of product development for Framar 😬

I had no idea if they'd say yes or no.

I wanted to bring something unique to the industry…

A collection of hair color tools that had never been created before.

I’ve been a HUGE fan of Framar’s products for years and I knew if I was to ever do something like this, I would only want to do it with them.

And for the past year…we documented everything.

⚡️ Welcome to Episode 1 of a 4-Part Docuseries leading up to the launch of our Golden Hour Collection ⚡️

Over the last year, we’ve been hard at work filming this series that is going to give you a once-in-a-lifetime look at how products are brought to life in the hair industry…

…that is, if they make it through the whole process 😱

Most of these product lines never see the light of day…

I wanted to show you the whole journey of what it’s like including moments we’ve never even thought would happen ourselves.

Follow along as we take you behind-the-scenes to what promises to be one of the biggest product launches in the history of our industry.

Be sure to head over to our social channels after you watch and send us a DM letting us know what you’re the most excited for about this collection!

✨ Jamie Dana’s Instagram:
✨ Jamie Dana’s TikTok:
✨ Framar’s Instagram:
✨ Framar’s TikTok:

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Directed by: Jamie Dana
Editing by: Smiley House Media

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