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In 1914, Eric Wickman, a 27-year-old Swedish immigrant, was laid off from his job as a drill operator at a mine in Alice, Minnesota. He became a Hupmobile salesman in Hibbing, Minnesota, and, when he could not sell the first seven-passenger Hupmobile that he received, he began using it along with fellow Swedish immigrant Andy "Bus Andy" Anderson and C. A. A. "Arvid" Heed to transport iron ore miners two miles from Hibbing to Alice for 15 cents per ride. Wickman made $2.25 on his first run.

Wickman almost gave up after the first winter due to the harsh driving conditions in Minnesota. However, he agreed to continue on by reducing his driving duties. In 1915, he added a 15-mile route to Nashwauk, Minnesota.

In December 1915, Wickman merged his company with that of 19-year-old Ralph Bogan, who was running a similar transportation service from Hibbing to Duluth, Minnesota, to form the Mesaba Transportation Company. By 1918, the company had 18 vehicles and annual income of $40,000.

In 1922, Wickman and Heed sold their interests in the company to Bogan and Anderson. Wickman and Heed then moved to Duluth and acquired White Bus Lines. In 1924, Wickman formed Northland, which acquired the Superior-White Company; its founder, Orville S. Caesar, who had strong business acumen, mechanical skills, and ambition, eventually became president of the company.

In 1925, the company completed the $2.5 million acquisition of eight independent bus lines in Minnesota. In 1928, Anderson and Bogan disbanded and sold most of the routes of the Mesaba Transportation Company to Northland.

The company continued to expand and, in 1928, it had income of $6 million and was offering trips all over the United States. In 1929, the company acquired the Yelloway-Pioneer System, which in 1928 made the first transcontinental bus trip, and The Pickwick Corporation.

In 1929, the company acquired additional interests in Gray Line Worldwide and part of the Colonial Motor Coach Company to form Eastern Greyhound Lines.[7] It also acquired an interest in Northland Transportation Company and renamed it Northland Greyhound Lines.

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