Interactive emails with AMP | The cAMPfire

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Crystal, Patrick Kettner, and John Barr gather around the cAMPfire and talk about email and AMP! They discuss what makes AMP emails different and the exciting opportunities for interactive and up-to-date user experiences that AMP for email provides.

Learn more about AMP for email →
Gmail AMP Email Playground →
Supported AMP Email ESPs -

0:00 - Introduction
00:43 What’s your inbox like?
2:15 How are AMP emails different from regular emails?
4:16 Opportunities with AMP for email
7:01 How AMP makes these updates possible
9:19 AMP components in email vs an AMP website
13:09 Is it harder to build AMP emails than regular emails?
15:31 Tips for writing AMP emails
17:50 AMP email success stories
19:30 How do I get started sending AMP emails?
22:58 Can an individual send AMP emails to friends?
24:30 What are senders doing with AMP email that’s the most exciting?
28:21 Wrap up

Join the conversation, leave your questions in the comments or tweet at us using #AMPcampfire.

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