Recorded at MAD//Fest London 2025In an always-on world, marketers don’t just need insights — they need them at the speed of culture.
In this fast-paced conversation, Jennifer Picard (Opella) and Babita Earle (Zappi) explore what it takes to bring consumer insight closer to the marketing moment. From anticipating emerging trends to making smarter creative decisions, they’ll share how continuous access to consumer feedback is reshaping how brands learn, adapt, and win.
You’ll hear their perspective on:
Why speed to insight is critical for staying relevant in today’s culture
How continuous learning with consumers in the loop changes the game
What this evolution means for insights teams — and how they can step into a more strategic, forward-looking role
Speakers:
- Jennifer Picard, Global Insights Transformation Lead, Opella
- Babita Earle, International Managing Director, Zappi
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