AI Agents in Action: How Sainsbury’s is Reimagining Retail Media

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Recorded at MAD//Fest London 2025

AI agents aren’t the future. They’re already here, transforming how brands operate at scale.

In this session, Sainsbury’s and DEPT® will unpack how they’ve embedded AI agents into the core of Nectar360, Sainsbury’s retail media business.
With over 100 campaigns and thousands of assets to manage each year, the team needed a faster, smarter way to handle asset compliance without compromising on quality. Their solution? A custom-built, multi-agent AI system that reviews logos, fonts, colours, objects, positioning, and T&Cs across static and video assets in under 20 seconds, with more than 90% accuracy. The platform is already reducing errors, cutting costs, and freeing up time for teams to focus on strategy and creativity.

Join us to explore how AI agents are powering real change in retail media and why starting with practical, scalable solutions like this is the smartest way to move forward.

Speakers:
-Nathan Coppens, VP of Growth, Experience and Engineering, DEPT®
- Alice Anson, Director of Digital Media, Nectar360 / /Sainsbury's

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