Rory Sutherland & Octopus Energy CEO Greg Jackson on Why the Energy Market Fails You | Live Talk

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Octopus Energy x Rory Sutherland | Full Talk from MAD//Fest London 2025

🔥 How do you build a billion-dollar energy brand that customers actually love?
In this exclusive fireside chat from MAD//Fest London 2025, Rory Sutherland (Vice Chair, Ogilvy) sits down with Greg Jackson (Founder & CEO, Octopus Energy) to reveal how creativity, behavioural science, and challenger thinking are transforming the global energy industry.

🎯 Whether you're in marketing, advertising, energy, sustainability, customer experience, or tech innovation, this talk is packed with insights on how to disrupt legacy industries, build a brand with purpose, and use behavioural economics to drive real change.

🧠 What you’ll learn:

How Octopus Energy is disrupting the traditional utility sector
The role of behavioural economics in customer engagement
Why creative thinking is critical in regulated industries
How marketing can be a force for good in the climate crisis
Rory Sutherland’s unique take on brand, behaviour, and bold ideas
📍 Recorded live at MAD//Fest London 2025
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