Rory Sutherland x Herdify: Outsmarting, Not Outspending | MAD//Fest 2025

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🧠 WIN WITH BRAINS, NOT BUDGET. 💡
Using Behavioural Science for Challenger Brand Growth 🚀

In today’s crowded and competitive markets, challenger brands are under pressure to do more with less. So how do some companies — like Meta, Uber, and Twitter — break through and win, even when outspent by the competition? 🤔💥

In this powerful live session from MAD//Fest London 2025, we dive into how behavioural science can be a game-changing tool for challenger brands looking to stand out, scale fast, and earn loyal customers — without blowing the budget. 🧬📉

🎯 What you’ll learn:
✅ Why people really buy from and stick with certain brands
✅ How smart psychology can outmatch big ad spends
✅ Real-world strategies from brands that beat the odds
✅ How to build influence, loyalty, and growth using behaviour-based thinking

🎤 Featuring:
👤 Rory Sutherland – Vice Chair, Ogilvy & behavioral science evangelist
👤 Tom Ridges – CEO, Herdify & expert in network science for marketers
🎙️ Hosted by Sam Benton – Director of Sales & Digital Training, MAD//Masters By Rory Sutherland

Whether you're a founder, marketer, or brand strategist, this talk is packed with practical insights and inspiration for doing more with less — and winning big with brainpower. 🧠⚡

📌 Watch now and rethink what it really takes to grow.

#ChallengerBrands #BehavioralScience #MarketingStrategy #RorySutherland #Herdify #MADFest2025 #BrandGrowth #OutsmartNotOutspend #PsychologyInBusiness #Ogilvy