Bob Lutz (GM/BMW/Ford/Chrysler) : Part 2 Interview - Opel & BMW
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Bob Lutz (GM/BMW/Ford/Chrysler) : Part 2 Interview - Opel & BMW
In Part 2 of this interview Bob details his experience at Opel & BMW, including how GM helped set up BMW's first in-house design studio--for free! Bob served as the Head of Sales & Marketing at Opel and Executive Vice President of BMW. Learn more about the Opel Rekord, Commodore, and Manta as well as the original BMW 3 series.
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In Part 2 of this interview Bob details his experience at Opel & BMW, including how GM helped set up BMW's first in-house design studio--for free! Bob served as the Head of Sales & Marketing at Opel and Executive Vice President of BMW. Learn more about the Opel Rekord, Commodore, and Manta as well as the original BMW 3 series.
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