True power of selling, starts with honest sales and hard work. This is a personal journey from mastering presenting skills and understanding products, to leveraging tools like accounting software. Kamal Bagheri Hassas is the CEO of Rex Plus Brewery and Bolur Daneh Tabriz Company, and a pioneering entrepreneur in Iran’s organic beverage industry. He has played a significant role in promoting consumer health by producing preservative-free beers enriched with B vitamins. His company was recognized as an exemplary unit for consumer rights advocacy, highlighting his commitment to both innovation and ethical business practices. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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