Drive Sales Prospecting Success with This One Tweak

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Most reps set themselves up for sales prospecting failure.

Why? Because of how they're trained.

You see reps are trained to prospect for active projects. That's supposed to be the fast way to build pipeline.

But in the long sell cycle, big ticket complex deal world of B2B sales the research tells a different story. Once a project has started, it's really, really hard to pull out a win.

Instead we need to create projects. That's the key - to prospect to create projects.

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