
In this video, James Dooley reviews Chapter 7 of Leads First, where he introduces the 7-11-4 marketing strategy. Based on a Google survey, the strategy emphasises the importance of engaging your audience with seven hours of content, across eleven touchpoints, and on four different platforms. James explains how being omnipresent with text, audio, and video formats can drive lead generation. If you want to learn how to capture attention and convert leads, don’t miss this chapter review!
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7-11-4 Strategy,
Lead Generation,
Marketing Strategy,
Text Audio Video Formats,
Customer Touchpoints
#7114Strategy #LeadGeneration #MarketingStrategy #CustomerEngagement