With the goal of creating the best tequila in the world, The Patrón Spirits Company was formed in 1989 by Paul Mitchell Systems co-founder John Paul DeJoria and entrepreneur Martin Crowley. Since then, the premium spirits group introduced the world to 100% blue agave premium tequila and currently reigns as the world's number one ultra-premium tequila. During the American Express Luxury Summit last May, John Vanderslice spoke with John McDonnell, Chief Operating Officer of The Patrón Spirits Company, about Patrón's unique history and commitment to providing premium spirits products.
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