Wickes Brand Challenge

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Wickes is looking to position itself as the retailer of choice, (online and instore), for younger, less experienced DIY’ers.
The pitch is tasked with identifying solutions to excite and entice more 18-35 year olds, their fastest growing group of customers, to choose Wickes as their partner for any DIY project, whether large or small.

Gary Kibble, Wickes’ Chief Marketing and Digital Officer. “As a digitally led service enabled business we want to engage and inspire a DIY customer who doesn’t necessarily consider Wickes, by developing solutions or tools or services which encourage DIY customers to start a project or DIY mission and support those customers from start to completion.”

Session captured at MAD//Fest London 2023 on 5 July

Judged by:
Gary Kibble, Chief Marketing + Digital Officer, Wickes