Why I’m Painting My Face White #shorts #IndianBridalMakeup #IndianWedding

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Why I’m Painting My Face White #shorts #IndianBridalMakeup #indianwedding

An age-old wedding trend is making waves on social media: Indian brides having their faces painted bright white before tying the knot. The internet is divided, with some calling it a beautiful tradition and others calling it blatant colorism.

Several TikTok accounts have gone viral posting makeup tutorials on children replicating traditional Indian bridal looks. Children are dressed in extravagant clothes and jewellery, often with very pale foundation before colored powders are added.

India’s obsession with fair skin dates back centuries, influenced by lighter-skinned rulers and colonizers. This preference is reflected in the arranged marriage market, where brides are often described using skin tone codes like fair, very fair, or very, very fair. Similar preferences are noted in other countries, raising debates on tradition versus modern beauty standards.

#IndianBridalMakeup #IndianWeddingTradition #FairSkinPreference #ColorismIndia #IndianBrides #WeddingTrendsSocialMedia #BridalMakeupTutorial #IndianCulture #ArrangedMarriageSkinTone #SocialMediaDebate #BeautyStandards #IndianBeautyNorms #TikTokMakeupTrends #PaleFoundationTrend #LightSkinObsession #GlobalBeautyStandards #LatinAmericaBeauty #KoreaBeautyTrends #CulturalDebate #RethinkingTraditions

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