Ethos, Pathos, and Logos — The Art of Persuasion Explained

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Ethos vs Pathos vs Logos — We look at how to persuade your audience with three tools from Aristotle.

Ethos, Pathos, and Logos Explained ►►
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Chapters:
00:00 - Introduction to Ethos, Pathos, and Logos
00:42 - Ethos, Pathos, and Logos Definition
03:18 - Chapter 1: Ethos
08:00 - Chapter 2: Pathos
12:50 - Chapter 3: Logos
17:20 - Chapter 4: Real-world Example
19:00 - Takeaways

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THE ART OF PERSUASION

Nothing feels better than winning an argument. Luckily, Ancient Greek philosopher Aristotle gifted us with what is referred to as the rhetorical triangle– three rhetorical tools which act as the basis of nearly any good argument. If you’re looking to persuade an audience, look no further. We walk through what goes into a good piece of persuasion.

ETHOS

Ethos focuses on establishing the credibility of the speaker or writer. This is achieved by presenting yourself as knowledgeable, trustworthy, and ethical. Credibility can be built through experience and expertise— for example, a doctor speaking about the benefits of a particular medication uses their medical background to enhance their credibility. Without ethos, arguments may lack authority and fail to convince an audience of the speaker's trustworthiness.

PATHOS

Pathos aims to evoke an emotional response from the audience. By appealing to emotions such as fear, anger, or joy, speakers can deeply connect with their listeners. Advertisements often use pathos by showing heartwarming scenes to evoke empathy and persuade viewers to buy a product. Pathos is incredibly powerful: it taps into human values and desires, influencing decision-making through emotional engagement.

LOGS

Logos refers to appealing to the audience's sense of reason and logic. This is typically done through presenting logical arguments, facts, and evidence. Think of scientific papers, which rely heavily on logos to support their claims with data and experiments. Without logical reasoning, arguments can appear weak or unsubstantiated, failing to convince an audience grounded in rationality.

THREE PERSUASIVE APPEALS

Ethos, pathos, and logos are essential to persuasive communication, each serving distinct purposes in influencing an audience. Effective communicators often blend these strategies to create compelling arguments that resonate intellectually and emotionally.

Understanding and mastering these techniques can enhance one's ability to persuade and convey ideas effectively in various contexts, from filmmaking to writing and advertising. By leveraging ethos, pathos, and logos appropriately, communicators can craft messages that not only inform but also inspire and persuade audiences to take action or adopt a particular viewpoint.


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♬ SONGS USED:

"Afterdusk" - Flint
"A Battle in the East" - Rhythm Scott
"Life's Journey Begins" - idokay
"All Star" - ANBR
"Dojo Tradition (Instrumental)" - In This World
"1986" - Angel Salazar
"Assembly Line Dreams" - Ostin Drais
"New World" - Ian Post
"O Come Let Us Adore Him (Instrumental)" - Salt of the Sound
"Morning Sunbeams" - Yehezkel Raz
"In Another Life" - Son Lux
"La Javanaise" - Madeleine Peyroux
"Fruitvale Suite" - Ludwig Goransson
"Divider" - Chris Zabriskie
"When the Sunrise (Instrumental)" - Yehezkel Raz
"The President's Speech" - David Arnold
"In Love with Emi" - Fabien Fustinoni
"Fight The Power" - Public Enemy
"The Wind That Shakes The Barley" - George Fenton
"British News Team" - Lance Conrad
"Spotlight" - Howard Shore
"Principia" - Mike Steele
"Curiosity" - Kevin Graham
"Anime" - Magiksolo

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