Helena Rubinstein Cosmetics

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Helena Rubinstein (born Chaja Rubinstein; December 25, 1870 – April 1, 1965) was a Polish and American businesswoman, art collector, and philanthropist.

A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.

The musical War Paint dramatizes her rivalry with competitor Elizabeth Arden. After a run Chicago's Goodman Theater, the show opened on Broadway at the Nederlander Theatre on April 6, 2017, earning four Tony Award nominations, including Best Actress in a Leading Role for Patti LuPone's portrayal of Rubinstein as well as for Christine Ebersole in the same category for her role as rival, Arden.

The comedy Lip Service by the Australian dramatist John Misto chronicles the life and career of Rubinstein and her rivalry with Elizabeth Arden and Revlon.

Lip Service premiered April 26, 2017, at the Park Theatre in London, under the title Madame Rubinstein, before opening at Sydney's Ensemble Theatre in August of the same year.

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