The Makaveli Effect: How Tupac's Diss From Beyond the Grave Made Jay-Z, Biggie & Mobb Deep Famous

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Delray Richardson reveals how Tupac Shakur unintentionally boosted Jay-Z’s career by dissing him on the Makaveli album, which was released shortly after Tupac's death.

At the time, Jay-Z’s debut album Reasonable Doubt had modest sales, with just 43,000 copies sold first week. But when Tupac mentioned “Jay-Z from Hawaiian Sophie fame” in a diss on The Don Killuminati: The 7 Day Theory, the exposure was unmatched publicity.

Tupac also took aim at Biggie, Mobb Deep, and others in a raw, unfiltered moment that showed how his voice alone could shift culture. Delray breaks down why being dissed by Pac was actually a stamp of relevance, and how Jay-Z’s name skyrocketed in public conversation because of it.

This is the unseen ripple effect of Pac’s influence—even in death.

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