Cholita Paceña 2025: Aymara tradition and pride take the spotlight in La Paz

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(28 Jun 2025)
RESTRICTION SUMMARY:

La Paz, Bolivia - 27 June 2025
1. Various of Cholita dancing on the runway
2. Cholita walking the runway, holding the Bolivian flag and the Wiphala flag on the runway
3. Cholita modeling a green dress
4. Cholita dancing, wearing a yellow dress
5. Cholita showcasing jewelry during the parade
6. Contesters in line
7. Cholita, audience cheering
8. People cheering contestants
9. SOUNDBITE (Spanish) Diana Huacho, daughter of a Bolivian cholita:
“The hat, the skirt, the shawl are part of our origins, part of who we are, part of our culture, our roots. So as the daughter of a skirt-wearing woman, I’m happy that these events are taking place.”
10. Various of cholitas dancing
11. Host announcing the winner, winning cholita Teresa Marisol Mayta, celebrating her victory
12. SOUNDBITE (Spanish) Teresa Marisol Mayta, Cholita Paceña contest winner:
“The identity of the chola paceña depends on the people of La Paz. If we allow external cultures to influence us, it will be lost. But if we fight to preserve our identity, our culture, and traditions, we will always say the chola is from La Paz, from Bolivia.”
13. Hernán Iván Arias Durán, Mayor of La Paz celebrating with the winners of the Cholita Paceña contest
STORYLINE:
Indigenous women from Bolivia's capital gathered Friday for the Cholita Paceña 2025 contest, an event that honors Aymara identity through traditional dress and cultural expression.

The competition aims to recognize the significant role of Aymara women in preserving and promoting Andean cultural traditions.

Participants presented themselves in traditional outfits, including mantas, bowler hats, skirts, and jewelry, reflecting symbols deeply rooted in the region's history.

This year's winner was Teresa Marisol Mayta, who had to surpass her opponents not only in beauty but also in her knowledge of the Aymara lifestyle and command of the indigenous Andean languages.

“The identity of the chola paceña depends on the people of La Paz. If we allow external cultures to influence us, it will be lost." said contest winner Teresa Marisol Mayta.

In 2013, the city of La Paz officially declared the Chola Paceña an Intangible Cultural Heritage, acknowledging her significance in Bolivia's cultural landscape.

AP Video shot by Carlos Guerrero

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