Why brands still matter in the era of AI

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Recorded at MAD//Fest London 2025

Picture this: your AI assistant orders your oat milk, toothpaste, and favourite snacks before you even think about it. Great for your to-do list – but what does that mean for brands?

Join Thinkbox’s Elliott Millard as he digs into the eye-opening new study ‘From Brand to Bland’ and asks whether, in a world of automated decisions, building a bold brand still matters.

Speaker: Elliot Millard, Chief Strategy Officer, Thinkbox