Elvis Presley Unravelled EP80 - Elvis Presley Enterprises

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Elvis and his manager, Colonel Parker, were pioneers in rock'n'roll merchandising.
The Elvis products were wide ranging, including, T-shirts, jeans, magazines, lipstick, guitar, a stuffed hound dog and even a glow-in-the-dark picture of Elvis.
An advertisement for Jet dog food at the time exclaimed, “Even a ‘Hound Dog’ deserves Jet dog food" - 3 cans for 31c.
On 18 February 1957, Newsweek reported Elvis Presley Enterprises had sales of $26 million - in the first six months.

Lots more on my website..: Rock'n'Roll Unravelled - the story of rock'n'roll from its roots to mid-1970s punk. Not just the music but also the social factors which influenced the music of the time.


Author of Rock'n'Roll Unravelled, Derek Shelmerdine - fortnightly guest appearances on the Mop Tops and The King radio show; with his segments, The Beatles Unravelled and Elvis Presley Unravelled.
The show is syndicated on over 100 radio stations worldwide.
This segment was a part of Mop Tops & The King #658.
First broadcast on 19 to 25 July 2024.