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The art of good business is being a good middleman…
The biggest companies that you have never heard of make billions of dollars every year by inserting themselves as wholesalers, distributors, licensors or aggregators getting between you and the factories that make your stuff.
The only problem is… everybody kinda hates middlemen… which is why ENTIRE industries have been created from the ground up to “cut them out” by offering direct to consumer, peer to peer, direct selling, disruptive, streamlined, outlet, platformed solutions to make consuming… everything… an easier, faster and cheaper experience.
The only problem is… it never really works, and in our venture capital fueled rush to cut out the middleman, we have just created even bigger ones.
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