Subscribe to Mass Appeal: This year we pulled out all the stops for our SXSW Takeover. We had a hip hop legend - Nas. Sub-culture super stars - Flying Lotus and Thundercat. And even a jazz trio - BADBADNOTGOOD. From hip hop heads to hipsters, we brought a little something for everyone down to Austin, Texas.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.
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