Episode 29 - Dan Allford & Johnny Tyler on Industrial Video Marketing and LinkedIn

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Episode 29 - Industrial Marketing Strategy Texas Style! ARC Specialties Dann Allford and Johnny Tyler discuss how to STOP Wasting Time on Industrial Marketing Strategies That Fail
Summary
Just Get it Done!
TEXAS Sized industrial marketing built on engaging video content on YouTube and LinkedIn.
Dan & Johnny emphasize the importance of authenticity and passion in their videos, and they believe that reaching the right audience is more important than the number of views.
The duo also discuss:
the value of experimentation and the willingness to make mistakes in their content creation
blending technical information and human interest stories with opinion
the power of partnerships and giving credit where it's due
value of LinkedIn and video content to build awareness and trust with their audience
the power of informative and engaging videos that showcase their expertise in industrial automation
how knowledge sharing attracts both vendors and end users, creating a strong network of potential customers.
Dan discusses how their sales team is persistent and patient, willing to invest time in potential opportunities even if they are not immediately qualified. Johnny Tyler, translates Dan's ideas with editing and producing videos, ensuring they are cohesive and visually appealing.
The pair find that building awareness and trust is better than direct lead generation. Dan speaks at industry events to establish thought leadership. Both agree on the importance of consistency in content creation and encourage companies to just start creating content and not wait for a perfect process.
Takeaways
Creating engaging video content on YouTube and LinkedIn is an effective way to reach and connect with potential customers.
Authenticity and passion are key in creating successful video content.
Experimentation and the willingness to make mistakes are important in content creation.
Covering a wide range of topics, including technical information, human interest stories, and opinions, can help build thought leadership and engage a diverse audience.
Partnerships, LinkedIn and video content help build awareness and trust with their audience
They focus on creating informative and engaging videos that showcase their expertise in industrial automation
They have a strong partnership with their vendors, who help spread their message to the end users
They emphasize the importance of perseverance and intuition in sales
They have a strong presence at trade shows and speak at industry events to establish thought leadership
They believe in giving back to the industry and are open to sharing their knowledge and expertise
Takeaway Quote from Dan Allford
"Arc thrives on problems and invites companies to bring their problems to challenge them."
Takeaway Quote from Johnny Tyler
"Start making digital content. We are thought leaders in this industry."
Check out ARC Specialties' website
LinkedIn: Dan Allford , Johnny Tyler, and Ed Marsh
Twitter: ARC Specialties and Ed Marsh
Instagram: ARC Specialties and Ed Marsh
YouTube: @ARCSpecialties and @EdMarsh
Show Transcript 
Chapters
00:00 Introduction to Arc Specialties and their Approach to Marketing 03:03 Engaging Industrial Marketing: The Power of Video Content 06:32 Authenticity and Passion: Keys to Successful Video Marketing 09:32 Experimentation and Mistakes: The Path to Effective Content Creation 18:32 Building Relationships and Expanding Reach through Partnerships 38:58 Building Awareness and Trust with LinkedIn and Video Content 40:06 Perseverance and Intuition in Sales 42:19 The Power of Partnerships in Spreading the Message 46:20 Recognizing Longevity and Employee Appreciation 48:34 The Impact of Trade Shows and Booth Design 51:31 The Time Commitment for Video Production 52:46 The Benefits of Speaking at Events 54:06 The Importance of Consistency in Content Creation 55:28 Giving Back to the Industry and Sharing Knowledge
 
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