How to master fashion and lifestyle journalism, with Jo Ellison

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In this episode of The Talent Show, Jo Ellison, Editor of HTSI, provides an insider's look into the intriguing world of luxury journalism and discusses the ever-evolving landscape of the industry. The conversation delves into the editorial strategies employed by How To Spend It (HTSI) at the Financial Times, highlighting the importance of maintaining a balance between compelling content and stunning visuals. Jo also addresses the challenges of publishing the same content online as in print, emphasising the need to adapt and innovate in the digital age.

Jo emphasises the significance of visual storytelling in HTSI, noting that a strong visual component is indispensable for any idea to be considered for publication. Furthermore, she explores the intricacies of hiring candidates for various roles within the magazine, discussing the value of experience versus academic background in the selection process.

The conversation also sheds light on the criteria used by HTSI when selecting brands to collaborate with, focusing on aspects such as exclusivity, access, and the ability to tell an engaging story. Jo shares her insights on the future of publishing, foreseeing a shift toward brand extensions and a greater emphasis on reader engagement beyond traditional written text.

Don't miss this captivating and informative discussion that offers a rare glimpse into the inner workings of a leading publication in the luxury sector, while providing invaluable advice for those looking to navigate the dynamic landscape of journalism.

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