After years of working in the beauty industry, Nydia Cisneros grew frustrated with the way beauty brands marketed and developed products for the 'Latina'. She decided to create Cholas x Chulas, the first Latinx makeup brand of its kind.Subscribe to BESE:
With Cholas x Chulas, Nydia aims to create beauty products that appeal to the young, new Latinx consumer. These Latinx girls are changing the game—breaking traditional beauty trends and turning to more expressive makeup, incorporating adornment and gems. With its vibrant colors, multi-use products, and more, Cholas x Chulas is re-defining beauty altogether.
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