In this live website audit, I'm diving deep into analyzing the website of Christa from Soul and Sage, a Human Design coach who helps other coaches integrate Human Design into their coaching practices. I applaud the website's clear, engaging headline and calm, straightforward design. However, I do suggest adding more call-to-action buttons and moving essential information higher on the page to enhance user navigation and experience.I also gave feedback on the About and Blog pages. I highlighted how Christa’s About page effectively balances personal anecdotes and business-related content, but I noted a design gap that needs fixing. For the Blog page, I recommend prioritizing most valuable posts and simplifying navigation. The Courses page has a great, structured layout, though I would advise adjusting the heading for clarity and ensuring pricing details are more visible.
Wrapping up, I briefly covered SEO improvements. While Christa ranks well for terms related to Human Design, I suggested optimizing for coaching-specific keywords to attract more targeted clients. I shared the importance of ensuring that SEO not only pulls in traffic but also brings in potential clients relevant to the business niche.
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