The Death of The Music Video

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For decades, the music video has been a staple of pop music. Everyone can think of at least one iconic music video — Michael Jackson's Thriller, Madonna's Like A Prayer, Britney Spears' Toxic, Lady Gaga's Bad Romance, etc.

But recently, things have felt different. Music videos are still around, but their presence isn't as felt today as it has in the 1990s or 2000s or even the 2010s. Many people have noticed that new music videos aren't getting the same amount of views as they used to, but is there more to this phenomenon? Is the music video truly dead? And if so... what's replaced it?

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Video by StefWithAnF
Video by Engin Akyurt
Photo by Michał Mancewicz on Unsplash

The Death of The Music Video