Valve, 2011:
"The most fun you can have online.
is now FREE. Forever"
10 years later:
"It's free, but if you want to use the most standard functions of a multiplayer videogame, you will have to give us your money. Why? Well, ostensibly it's because there has been a bot crisis for like 6 years because we introduced a trash matchmaking system that even a 6 year old script kid can exploit instead of retaining perfectly functional quickplay that has served well for a decade... and stopping F2P accounts from calling for a medic will totally stop cheaters...but seriously? My yacht needs a couple more football stadiums and my knife collection is not yet complete. Millions must pay the tax. Also, I need another cheeseburger... or 3!"
t. Gabe Newell