How Apple Lost Its Magic

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Apple used to be known for innovation but changed after Steve Jobs. Ready to sleep better? You're 1 click away: . Use code: NEWSTHINK10 for 10% off.

Correction: 0:20 the event was held in October 2011, not June

Check out Tripp Mickle's book After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul (I’m not an affiliate, this is simply to promote the book)

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3:09 The Beefmaster on YouTube
8:18 oxysasha | YouTube
8:54 Apple sketches supplied by Michael DiTullo

Select images supplied by Alamy.

Sources:
0:08 Thomas Wolf, www.foto-tw.de / Wikimedia Commons / CC BY-SA 3.0
0:30 Tom Coates, CC BY 2.0 via Wikimedia Commons
0:33 Steve Jurvetson, CC BY 2.0 via Wikimedia Commons
0:37 Ivan Bandura, CC BY 2.0 hvia Wikimedia Commons
1:21 Dieter Rams image: Vitsoe at English Wikipedia, CC BY-SA 3.0 via Wikimedia Commons
2:02 Matthew Yohe at en.wikipedia, CC BY-SA 3.0 via Wikimedia Commons
2:06 Benett Graezer on YouTube Creative Commons Attribution license (reuse allowed)
2:10 Chaine Iphonfr on YouTube Creative Commons Attribution license (reuse allowed)
2:53 Blake Patterson, CC BY 2.0 via Wikimedia Commons
3:04 Jobs image: Kremlin.ru, CC BY 3.0 via Wikimedia Commons
3:53 Austin Community College, CC BY 2.0 via Wikimedia Commons
4:39 Mark Ahsmann, CC BY-SA 3.0 via Wikimedia Commons
5:49 Yamen, CC BY-SA 4.0 via Wikimedia Commons
5:53 Ivan Bandura, CC BY 2.0 via Wikimedia Commons
5:56 Tom Coates from San Francisco, United States, CC BY 2.0 via Wikimedia Commons. Original photo on Flickr
6:14 matt buchanan, CC BY 2.0 via Wikimedia Commons
6:23 Viva Glaze on YouTube Creative Commons Attribution license (reuse allowed)
9:13 Love To Tinker on YouTube
Creative Commons Attribution license (reuse allowed)
9:18 Tom Coates from San Francisco, United States, CC BY 2.0 via Wikimedia Commons
11:00 User:Vmenkov, CC BY-SA 3.0 via Wikimedia Commons
11:14 Nadkachna, CC BY 3.0 via Wikimedia Commons
12:17 iPhone 5c model: Kārlis Dambrāns, CC BY 2.0 via Wikimedia Commons
12:43 President.gov.ua, CC BY 4.0 via Wikimedia Commons
12:47 Chaine Iphonfr on YouTube Creative Commons Attribution license (reuse allowed)
13:31 Gary Cohen, CC BY-SA 2.0 via Wikimedia Commons
13:44 Imran Chaudhri image: Rajat Bhardwaj, CC BY-SA 2.0 via Wikimedia Commons
14:12 Chris Stringer image: AnalogicaMusica, CC BY-SA 4.0 via Wikimedia Commons
14:17 Conveyor of Randomness with Andre on YouTube Creative Commons Attribution license (reuse allowed)
14:46 [Kārlis Dambrāns], CC BY-SA 4.0 via Wikimedia Commons
15:08 Booredatwork.com on YouTube
Creative Commons Attribution license (reuse allowed)
15:16 harrison on YouTube Creative Commons Attribution license (reuse allowed)
16:18 Mark Newson image: FT_Business_of_Luxury_Gala_Reception.jpg: Financial Timesderivative work: Puramyun31, CC BY 2.0 via Wikimedia Commons
16:18 Jony Ive image: Marcus Daweshttp://www.marcusdawes.commarcus@marcusdawes.com, CC BY-SA 3.0 via Wikimedia Commons
16:50 Raysonho @ Open Grid Scheduler / Grid Engine, CC0, via Wikimedia Commons

Articles referenced:
2:38 Readwrite article
2:49 CNBC
7:47 The New Yorker
11:20 Apple employee at Foxconn factory
16:31 Financial Times