How a Small Company Revived a Dead Factory

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Chad Griffiths
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A sad story with a happy ending.

In 1962 GM built a new factory in Fremont, California.

22 years later they partnered with Toyota and went on to make roughly 8 million cars.

Unfortunately the wheels fell off the partnership when GM was forced into bankruptcy in 2009.

The mayor at the time, Bob Wasserman, said the following: Toyota is the most successful automaker ever and if they can’t make that site profitable, who can?

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