Why It Feels Like Every Company Suddenly Wants To Sell You Protein

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Americans are increasingly looking for high protein consumer products. It has led to a flurry of new businesses and also growth opportunities for established consumer companies like General Mills where protein cereal has become a $100m revenue generator. Watch the video to learn about why protein has become a big business.

Chapters:
0:00 Introduction
1:40 Chapter 1: Jumping on the trend
4:15 Chapter 2: Obsessed with protein
7:25 Chapter 3: Here to stay?

Produced, Shot, and Edited by: Ryan Baker
Animation by: Jason Reginato
Senior Managing Producer: Tala Hadavi
Senior Director of Video: Jeniece Pettitt
Additional Footage: Getty Images

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Why Companies Like General Mills And PepsiCo Are Betting On Protein