Do NEW METAL BANDS Need a GIMMICK To Break Through?

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Do new metal bands need a gimmick to break through in today’s music scene? With so much competition, it’s a fair question.

In this video, Dews and Moose look at the challenges faced by modern metal bands and new hard rock bands trying to make their mark in an industry dominated by viral trends and digital noise. From the theatrical mystique of Sleep Token to the unapologetic edge of Bring Me the Horizon, they explore how standout identities and viral moments have propelled some of the top modern metal bands to arena headlining status.

They also take a closer look at the latest trends in new metal songs from 2023 and 2024, dissecting how acts like Falling in Reverse and Electric Callboy have leveraged gimmicks like online drama or unique sounds to capture attention.

Are we at a point where artistry alone isn’t enough? Is rock music dying, or has it simply evolved into a more competitive landscape where innovation and marketing reign supreme?

00:00 Intro
01:10 The Last 20 Years in Rock & Metal
02:45 The Role of Gimmicks
04:30 Spotlight on Sleep Token & Bring Me the Horizon
06:15 Great Music vs. Gimmicks
08:10 Virality as a Catalyst
09:00 The Human Drive to Create
10:00 Closing Thoughts

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