Sign Yourself .... Should you take the 360 Deal? Yes or No (Q&A) With Coach K Exclusive Ep. 01

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Would you take the 360 Deal??? Comment below

What is a 360 deal?
In the music industry, a 360 deal (from 360° deal) is a business relationship between an artist and a music industry company. The company agrees to provide financial and other support for the artist, including direct advances as well as support in marketing, promotion, touring and other areas.

Why a 360 deal is bad?
The cons of a 360 deal are perhaps pretty obvious so let's cover them first. A multi-rights contract reduces the amount of revenue an artist can earn. The degree to which this impacts the artist depends on the percentages being granted to the label.

Why do labels push for 360 deals?
This is mostly what it boils down to – 360 deals give labels a chance to sign artists they wouldn't otherwise be able to, because they may not even have to recoup their investment if the artist fails. They can even keep working with the artist, after they've failed, if they see it as a worthwhile prospect.

What are the pros of a 360 deal?
List of the Pros of a 360-Degree Record Deal
There are a lot more exposure opportunities available to you. ...
You'll have access to industry professionals right away. ...
You can cross-collateralize your income streams to recoup advances. ...
You could lose the rights to your music. ...
Some labels might try to take advantage of you.

Link to
(The Truth About Record Labels × How Record Deals Really Work)

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