In the 2024 U.S. presidential election, Kamala Harris’ campaign made a significant financial investment in celebrity endorsements, aiming to leverage the influence of high-profile entertainers to sway voters. While celebrity endorsements have been a familiar strategy in American politics, the scale and costs of Harris’ approach have sparked considerable attention and criticism, particularly following her loss to President Donald Trump.Despite raising over $1 billion, Harris’ campaign reportedly ended up with a debt of around $20 million, highlighting a major discrepancy between the funds raised and actual spending. This financial shortfall drew significant backlash, especially after Harris’ defeat. Donors were particularly upset by the campaign’s spending, which exceeded the funds raised, with lavish expenses on celebrity endorsements, high-profile events, and advertising. These expenditures were seen as mismatched with the expected outcomes and the financial aftermath of the election. In contrast, President-elect Trump’s campaign spent considerably less, under $400 million, including rally costs.
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