Why 36 Apple Products Appear in One Episode of ‘Ted Lasso’ | WSJ

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Watch an Apple TV+ show like ‘Ted Lasso’ and you’re likely to notice a lot of iPhones, iPads and other Apple products scattered throughout many scenes. In just 10 episodes of ‘The Morning Show,’ Apple products were spotted over 250 times. There are three key dimensions to product placement: visual, audio and plot connection.

Photo illustration: Alex Kuzoian for The Wall Street Journal

WSJ watched over 40 hours of the streaming service and analyzed 74 episodes of its top shows to better understand the strategy behind Apple’s product placement.

0:00 Apple’s product placement
1:17 What to look for in product placement
2:23 Visual analysis
3:27 Audio analysis
4:12 Plot connection

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