The End of the Beginning for EVs

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In the 1950s, brands like Nash, Packard, Studebaker, Hudson and Kaiser were significant players in the automotive industry. All eventually disappeared, as scale economies forced automakers to get bigger to stay price competitive. In those days, automakers used proprietary bodies, engines and transmissions to differentiate the product, but the modern electric vehicle market is going in a different direction.

Entire EV drive lines as well as batteries are now outsourced, and few EV buyers make a purchase based on the technical excellence of a motor or battery. With outside suppliers doing the heavy engineering lifting, multiple EV manufacturers have surfaced. It’s unlikely that all will survive going forward.


*ABOUT END OF THE LINE:*
Manufacturing veteran James Anderton expresses his compelling and unique opinions about the state of the manufacturing sector. He shares his thoughts and insights to help engineering and manufacturing professionals navigate through the challenges of world events, the blending old with new technologies, evolving processes, gaps in skilled labour, in an effort to help maximize productivity of their daily operations.

James is a former editor of trade publications in the automotive, metalworking and plastics industries with contributions to a wide range of print and on-line publications. He also brings prior industry experience in quality and manufacturing for a Tier One automotive supplier.

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#electricvehicles #automotiveindustry #drivetrain