Did TAG Heuer & Ryan Gosling Get It Wrong With Their Carrera Watch In The Gray Man Movie?

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Netflix's recent movie The Gray Man has been a big success thus far, but would it have been possible without TAG Heuer watches? How did this collaboration come about and why? Is their newest brand ambassador Ryan Gosling an asset or a detriment to the brand? Why was he chosen, and how does the movie compare to the already established espionage movie franchises like James Bond, Jack Ryan, Jason Bourne, and Mission Impossible? In this video I analyze the watch worn by Ryan Gosling as Sierra Six, the film's titular character—the TAG Heuer Carrera automatic date (ref. WBN2111.FC6505). I take a look at its positives and negatives, design, appearances within the film, and ultimately ask: is this watch a good match for the movie?

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Thank you to Moyer Fine Jewelers for lending the watch featured in this video:


SOE Nylon strap:


Suede strap:


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