Logic vs Emotion in Sales: The Key to Effective Industrial Marketing

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Selling isn't just about features—we must understand the role of logic vs emotion in sales and marketing.

Steve Maurer discusses emotion and how that fits into his framework of CNI - challenges, needs and interests of buyers. That's the framework he uses to create content for digital marketing, sales enablement and more.

Steve is a long-time factory maintenance, safety and electrical expert, who's also certified in various digital copywriting methodologies.

In this conversation we discuss how to create content marketing that works effectively for industrial manufacturers.

It's about tapping into emotions. Discover how connecting with your audience’s feelings can drive them to choose your solution, like HR software, while emphasizing the importance of balance between emotion and logic in the purchase decision. #EmotionalMarketing #EffectiveSelling #SalesStrategy #ConnectWithCustomers #HRSoftware #BusinessGrowth #MarketingTips #CustomerEngagement #SalesSuccess #EmotionalConnection #LogicVsEmotionInSales #contentcreation #ContentMarketing #Inboundmarketing #DigitalMarketing #IndustrialMarketing #ManufacturingMarketing