
Chris Cunningham interview for Mstation.org:
"It started out as a 30 second TV commercial for Druqks. I listened to the track a lot and got carried away. I suggested to Steve Beckett that I should expand it into a full video and that I could knock it out in a few weeks, as it was just shot on a DV camera and it featured me and not much else. I ended up getting heavily into animation experimentation and started to learn After FX and other bits of software and before I knew it a year had passed and it seemed less and less relevant as a music video. Then I went off for a year to develop a feature project and worked on this whenever I had free time,"
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