Diving deeper, going bolder, working harder: The Libresse and Tena stories

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Speakers:

+ Lynne Deason, Head of Creative Excellence, Kantar
+ Jason Kaplanis, Global Marketing & Communications Director, Essity
+ Tanja Grubner, Global Innovation, Brand & Communications Director Essity

Fortune doesn’t always favour the bold, but it’s rocket fuel for growth when you are able to unlock its full potential. Hear two tremendous award-winning marketers from Essity and their superb creative partners AMV BBDO reveal how to get it right. They explore how radical empathy is key to making a meaningful connection with your audience, why bold creativity is fundamental to success, and how to ensure that brave choices deliver maximum commercial impact. Be inspired by the masters of boldness-that-delivers.

Join Lynne Deason, Tanja Grubner and Jason Kaplanis from Essity and Margaux Revol from AMV BBDO on the Kantar Marketplace Hexagon Stage 3rd July at 11:20am.