Why Western Designs Fail in Developing Countries

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All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Edited by Brad Heath:

Why is it so hard for talented designers to create great products for developing countries? To get closer to an answer, I spoke with experts in international development, designers from diverse cultures, and conducted extensive secondary research.

Time stamps:
0:00 Intro
2:48 Playpump
5:40 Mosquito (Fishing) Nets
8:02 DeleteMe
9:04 One Laptop Per Child
24:45 Is It Possible to Design For Cultures You Don't Belong To?

Main Works Cited:
"The Charisma Machine" by Morgan G Ames
"User Friendly" by Cliff Kuang
NY Times, Malaria Article:
Neo Nurture TED Talk (and the Design That Matters official website):
Liter of Light NPR article:
"Design for the Real World" by Victor Papanek. I never explicitly cited this book, but it was really good for adding color/clarity to the topic:


Other works were cited but in a smaller capacity. When referenced, they are displayed in the bottom left corner of the video.
#design #industrialdesign