In 1950, Pinky Lee had his own 30-minute primetime variety television series on NBC, The Pinky Lee Show, featuring vaudevillians and burlesque comics. In 1951–52 he starred with Vivian Blaine in a 15-minute sitcom, Those Two.
He returned on January 4, 1954, with The Pinky Lee Show, a children's show sponsored by Tootsie Roll. An Emmy-nominated afternoon children's program that spawned later imitators such as Pee-Wee's Playhouse, it was followed each day by the popular Howdy Doody Show. Lee opened each show with his trademark theme song, "Yoo Hoo, It's Me!":
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