BEHIND THE SCENES ~ Rip Curl Interactive Bikini Fit Guide | Rip Curl

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Shooting Rip Curl’s Interactive Bikini Fit Guide: Jump behind the scenes with Rip Curl’s female design team as we tackle the making of the Interactive Bikini Fit Guide.

Not too long ago, Rip Curl released the first-ever Interactive Bikini Fit Guide. Shot on the women behind the brand, this revolutionary guide features real women and real shapes, and is designed to offer a whole new shopping experience for bikinis. As the customer moves through her online journey, she can see a variety of different fits and styles on multiple models, each with her own unique body type. The Guide is a start on Rip Curl’s journey to help every woman find their perfect bikini.

The making of the Interactive Fit Guide is raw and real behind-the-scenes look at the women who helped pull it all together. These women are not just the designers who created these bikinis – they are also the women who believed in this product enough to pull themselves out of their comfort zone and into the limelight, in front of the lens.

#SummerLooksGoodOnYou #MyBikini #RipCurl

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