Greg Furman: What Makes Experiences Great?

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What do 1,000 luxury brands, 36 cities and 17 years of experience bring to the table for a luxury consumer? Chairman and Founder of The Luxury Marketing Council, Greg Furman, shares his thoughts with John Vanderslice in this next installment of the Luxury Manifesto. Join us as Furman challenges all brands to "get smarter" about providing multi-generational experiences to consumers and ask themselves, "what makes experiences great?"

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