Clint419 Interview: CORTEIZ, Getting Evicted, Twitter Hate, Clothing Brand Tips, Nike, UK Rap

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Host & Producer @ktoarshan
Filming @kokobondrazak @Stevo1k
Editing @kokobondrazak @ktoarshan
Extra Production/Research @jack.kissane @antoniojohri

In this interview, Arshan sat down with Clint419 – the owner of the renowned streetwear brand Corteiz – in his London-based warehouse to discuss everything from overcoming eviction early days to becoming a successful entrepreneur and redefining modern guerilla marketing in streetwear with his brand. Corteiz has been worn by rappers from Drake to Central Cee to Skepta to Dave & is very prominent in the UK as an iconic and relevant clothing brand. They've had multiple shoe collabs with nike, done pop ups and experiences like the great bolo exchange + more. This interview marks the second of six London-based interviews in our ‘KTO in London’ series; we hope this one inspires y’all, and stay tuned in for more gems on the way.

TIMESTAMPS

0:00 - Clint’s factory & running an international clothing business

1:59 - Born to be an entrepreneur: selling Mentos for a PS Vita as a kid

4:25 - Going from being a sneakerhead to commercially selling his own shoes with Nike

5:08 - Air Max 1’s being the first shoes he bought himself & making his own today

6:11 - How a disaster inspired Clint’s brand Corteiz

6:55 - Family being evicted, forced to stay in a Travelodge, & the irony of first office

8:10 - Eviction notice giving Clint purpose

8:40 - Finding success when Corteiz went independent

9:55 - Losing $20k early on: learning from that & perfecting the sample process

11:23 - Clint’s sampling advice for clothing brand owners

12:25 - Putting money into your brand vs. buying designer clothes

13:07 - How to build a team to successfully scale your brand

14:11 - The importance of customer service for brands

15:17 - Being selective on collaboration: preserving your brand’s image/worth

19:11 - Not being scared of rejection

19:33 - Corteiz’s (Guerrilla) marketing: marketing that doesn’t feel like marketing

21:59 - The genius behind Corteiz’s Nike Huarache rollout

23:55 - Can you promote too much? Put pride to the side

27:15 - Dealing with hate: Corteiz’s Design Collection Contest Controversy

30:15 - Clint’s hatred for resellers

31:55 - Starting his own record label: dexter in the newsagent

33:47 - Listening to fakemink, Jim Legxacy, CHY CARTIER, Finessekid

34:58 - Listening to Kendrick’s “Money Trees” for 12 hours a day

36:49 - Arshan secures himself a Corteiz denim set

Tags (ignore):

corteiz corteiz clint clint nike nike air max air max huarache huarache kendrick lamar kendrick lamar fakemink fakemink jim legxacy jim legxacy chy cartier chy cartier finessekid dexter in the newsagent dexter in the newsagent entrepreneurship entrepreneurship streetwear streetwear branding branding guerilla marketing guerilla marketing