Recorded at MAD//Fest London 2025Everyone watching the Premier League has a favourite Club, yes? Not necessarily. With an influx of younger and more casual audiences, we explore how the Premier League is attracting fans based on players, celebrities, cultural themes and more…and how we are servicing them to create value for Clubs, Broadcasters and Partners.
Speaker: Alexandra Willis, Director of Digital Media and Audience Development, The Premier League
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