What if the most effective tool in recruiting for manufacturing is Instagram and story telling?That's an insight from the 3rd & 4th Generation leadership at HFW Industries, a family-owned machine shop in Buffalo, NY.
@hfwindustries1067 specializes in reducing wear, downtime and unscheduled maintenance in machinery used in demanding applications like energy production, mining, paper & pulp, and chemical/plastics.
Like many machine shops, they have had difficulty recruiting and retaining employees. Jack Watson, representing the family's 4th generation, cajoled his father and grandfather into letting him experiment with short-form video and social media.
And they've begun to see success in attracting and hiring skilled machinists for the important work that they do.
Learn how Instagram, YouTube, and other tools are empowering them to hire and retain local talent.
#Recruiting #ManufacturingRecruiting #RecruitingForManufacturing #MachineShopLife #MachineShop #HFWIndustries #Instagram #YouTube #Storytelling
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